Both Bruce Uhler, Kährs’ Environmental Ambassador and Sverre Severinsen, Managing Director at Kährs Norway, were asked to talk about the history of environmental journey of Kährs and in particular the journey to get the Swan label on products. HRH Crown Prince Håkan and 225 guests attended this conference and could learn more about the commitment of Kährs towards environment. Kährs received this label in 2013 and was nominated for the best marketing of the Swan label for 2014.
The Swan ecolabel´s vision is a sustainable society and in a quarter of century it has become an esteemed, well-known and reliable ecolabel. The Swan assesses the environmental impact of a product or service throughout its lifecycle, from raw material to waste. The Swan logo demonstrates that a product is a good environmental choice. A way that Kährs follows, constantly striving to take environmentally friendly choices. Today 159 of Kährs’ products are certified with this label.
More information about the Nordic Swan ecolabel www.svanemerket.no